Using Facebook to Develop a Professional Profile

Until recently, I have always thought of Facebook as a tool to connect with friends and in a very casual way.  I certainly did not think it could be used to develop a professional profile and pursue career goals.  However, Facebook is an excellent way to do just that!  I recently created my own professional page
 on Facebook so take a look!

This is the Facebook Page I created but is yet unpublished.
Hayley Kosolofski. (2012). Professional Facebook Page, Retrieved 23/01/2012 from: http://www.facebook.com/.

 

You can create a Facebook page that future employers and contacts may view to get a sense of who you are, what skills and experience you have, and what your career goals are.  Your page should include information on your work experience, volunteer experience, awards, and contact information.  It is important to present yourself in a professional way.  While Facebook is a great social tool, your professional page should not include inappropriate photos and trivial status updates. Lauren Bradshaw does a great job of this and in a concise way.  Most people do not want to do a lot of reading so writing to the point is very important.

Employers and businesses can also use Facebook to advertise themselves to clients and potential employees.  Their Facebook page may include information on the company's goals and mission, what services or products they offer, and employment opportunities.  Tamar Weinberg offers great tips on how to use Facebook to promote a business.  She suggests offering deals through the page and encouraging dialogue with visitors.